Privacy Policy
Corporate Privacy Policy
PRIVACY POLICY - COMMITMENT TO YOUR PRIVACY
The Effective Date of this Privacy Policy is June 5, 2023. This version replaces and supersedes any prior privacy policies applicable to this website.
SUMMARY AND CONTACT INFORMATION
We at UNITED RADIO INCORPORATED dba BLUESTAR (referred to as “Company,” “we,” “our,” or “us”) recognize the importance of protecting the privacy of personally identifiable information (“PII”) collected about our customers, prospective customers, and end users (referred to as “Customers,” “Users,” “you” or “your”). We are committed to ensuring that your privacy is protected. It is our intention to give you as much control as possible over your privacy in regard to your PII and the use we make of it in the course of your use of our website, located at http://www.bluestarinc.com/, its subdomains, and all other internet properties owned or operated by us (collectively referred to as “Website” or our “Site”), and the Company products and services offered through our Site. This Privacy Policy describes how we handle information we learn about you from our Site and in connection with our services. Unless otherwise expressly agreed to in writing, your PII will be processed according to the terms of this Policy. By using our Site, you accept the terms of this Privacy Policy. If you have questions about this Privacy Policy or wish to contact us, we can be reached via any of the following:
Legal Department
3345 Point Pleasant Road
Hebron KY 41048, USA
Phone: (800) 354-9776 ext. 3395
Email: legal(at)bluestarinc.com
COLLECTION AND USE OF INFORMATION
Company is the sole owner of the information collected on our Site. The information we collect depends on what you do when you visit or utilize the Site.
Information We Collect
Personal Information (PII)
We collect PII from Users in a number of different ways including, but not limited to, when Users visit our site, register on the site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. PII means any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. PII does not include publicly available information from government records, deidentified or aggregate information, or information excluded from the scope of relevant privacy laws. The PII we collect depends on what you do when you visit or utilize the Site or how you choose to communicate with us.
In the preceding twelve (12) months, we have collected, used, stored or transferred different categories of PII about consumers, which we have grouped together as follows:
· Identifiers includes first name, maiden name, last name, profile picture, username or similar identifier, IP address, postal address, and email address.
· PII Listed in the CA Consumer Customer Records Law includes name, address, phone number, employment, credit or debit card number, or other financial information.
· Characteristics of Protected Classifications under CA or Federal Law includes age, gender, and marital status.
· Commercial Information includes products or services purchased or obtained from us, and other purchasing and consuming histories and tendencies.
· Internet or Other Electronic Network Activity Information includes browsing history, search history, and information regarding your interaction with our Site and advertisements.
· Geolocation Data includes IP addresses,geolocation, beacon based location, and GPS location. You may disable our use of certain location data through your device or browser settings, for example, by disabling “Location Services” for any applicable application in iOS privacy settings.
· User-Generated Content includes comments or messages provided in free text boxes.
· Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
Please note that we do not collect PII about you unless you choose to provide such PII to us or our resellers by creating an account, purchasing or using our services, and/or contacting us regarding the Site or our products and services. If at any time you or our resellers do provide us with such PII, we will collect it. However, note that we do not collect Sensitive PII about you, as that term is defined by relevant data privacy laws.
Analytical Information and Anonymized Data
For each User, we may also automatically gather certain information and store it in log files. This information includes the following: web beacons, embedded web links, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.
We may collect and store this information on an individual basis and in aggregate, or combined, form. We may also collect both User-specific and aggregate information on what pages Users access or visit. We use this information to analyze trends, to administer the Site, to track Users’ movements around the Site, and to gather demographic information about our user base as a whole. We also use this information to improve the content of our web pages, and to customize the content and layout of our pages. All of this is done with the intention of making our Site more useful to Users.
We may use one or more third-party tracking services to track anonymized and/or non-personally identifiable information in the aggregate about Users. These third-party services may use JavaScript, pixels, transparent GIF files, and other means to enable us to learn which advertisements bring Users to our Site. Any information we track in this manner is anonymous, limited to usage and volume statistics, and is used to provide insight into the effectiveness of our online marketing initiatives and strategies. We also reserve the right to provide anonymized data to third parties for the purpose of evaluating the performance of the Company products or services, or as part of a sales transaction. We will take reasonable measures to ensure that anonymized and/or non-personally identifiable information we collect is not personally identifiable and may not later be easily used to identify you as required by applicable law.
Except as described in this Privacy Policy, we do not divulge any information about an individual User to a third party unless it is in connection with Company products or services.
How We Collect Information
Directly From You: We collect most of this PII directly from you when you voluntarily submit it to us while completing forms on our Site and in connection with other activities, services, features, or resources we make available on our Site. The PII we collect depends on what you do when you visit or utilize our Site or how you choose to communicate with us.
Through Your Use of the Site/Cookies: We collect PII and other information that your browser automatically transmits when you visit our Site. We also use automated tracking technologies, such as cookies and web beacons, to collect information about how you access and interact with our Site.
A cookie is a small text file that is stored on a User’s computer for record-keeping purposes. We use both session cookies and persistent cookies on the Site. We may link the information we store in cookies to your PII in order to provide a faster and more pleasant online experience. You can refuse cookies by turning them off in your browser. You do not need to have cookies turned on to use the Site. If you reject cookies, you may still visit our Site, but your ability to use some areas of the Site will be limited.
We use session cookies to make it easier for you to navigate the Site. In particular, we use session cookies to record session information, such as which web pages a User has visited, and to track User activity on the Site. We also use session cookies to store any passwords used on the Site (such as a password associated with a User account), so you do not have to enter it more than once per session. Session cookies expire when you close your browser.
We use persistent cookies to track and target the interests of our Users to enhance the experience on our Site. Persistent cookies remain on your device for an extended period of time. You can remove persistent cookies by following directions provided in your browser’s “help” file.
From Third Parties: We collect PII and other information through third parties who provide us services, partner with us, or otherwise act or collect information on our behalf. These parties include, for example, payment processing partners, data analytics providers, internet service providers, advertising networks, and resellers of our products.
Use of PII by Company
We collect, use, and share PII for our business purposes: (i) as necessary for the performance of our contract with Users, (ii) for our legitimate interests, so long as they are not overridden by Users’ own rights and interests, or (iii) as required by law. These purposes include:
Delivery of our Services: Generally, we use your PII in connection with the purpose for which you provided it (e.g., to contact you with a response to a request for information, to provide products or services, and/or to contribute to customer surveys). We will communicate with you by email, telephone, or social media, in accordance with your wishes.
Advertising & Marketing: We may also use your PII to provide advertising and marketing services to you, including targeted advertising. We may send you information on products, services, and special offers and promotions in which you might have an interest. From time to time, we may also use your information to contact you for market research purposes. The means by which Company will use to contact you with this information will depend on the type of PII you have provided. For example, if you provide us with your email address, you may receive periodic promotional emails from us. If you do not wish to receive special offers and other promotional information from us, you may opt out of receiving such communications at any time, as discussed below.
Short-Term, Transient Purposes: We may make short-term, transient use of your PII or other information, such as non-personalized advertising shown as part of your then-current interaction with us.
User Experience Personalization: We may use your PII in the aggregate to analyze Users’ browsing and usage activities and patterns in order to understand Users’ interests and preferences with respect to the Site and our services. This may include using your PII or information for auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with relevant data privacy standards.
Business Optimization & Analysis: We may use your PII to improve the content on our web pages, to customize the content and layout of our web pages, and in managing our everyday business needs. We may also use your feedback to conduct business analysis, such as analytics, projections, or identifying areas for operational improvement in order to improve the Site and our services. All of this is done with the intention of making the Site more useful for you.
Safety and Security: We may use your PII to promote the safety and security of the Site, our users, and other parties. For example, we may use the information to authenticate Users, facilitate secure payments, protect against fraud and abuse, respond to a legal request or claim, conduct audits, comply with our legal and regulatory obligations, and enforce our terms and policies.
We will not collect additional categories of PII or use PII we collected for materially different, unrelated, or incompatible purposes without providing you notice and, when required, gathering your consent.
Disclosing and Sharing Your PII
We may share any collected information, including PII, to a third party for our business purposes as described below. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the PII confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, Company has disclosed PII for a business purpose to the categories of third parties indicated in the respective chart below.
We may also share or sell certain collected information, including PII, with certain third parties to make our Site function properly and to deliver relevant personalized ads to you on and off our Site. Some of these disclosures may constitute the “sharing” or sale of PII under certain U.S. state privacy laws, as indicated in the respective chart below, and subject to certain opt-out rights. We do not knowingly “share” or sell the PII from children under the age of 16 for targeted advertising purposes.
In the preceding twelve (12) months, we may have disclosed, “shared,” or sold PII to the following parties, subject to the charts below:
Our Affiliates and Partners including companies within the United Radio Incorporated group. We may jointly offer, together with our business partners, certain promotional materials available upon request. If you request such materials from us, we may share or sell the contact information you provide when accessing those materials to our trusted business partners so that they may contact you with promotional information about services related to the requested materials that we believe may be of interest to you.
Our Service Providers and Contractors that help us deliver our services and products to you, such as payment service providers, upstream vendor and manufacturer partners, and delivery companies in connection with sales reporting and related purposes.
Internet Cookie Data Recipients such as Google Analytics that analyze information regarding visits to our Site. To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
Advertising Publishers and Data Analytics Providers that place advertisements on our behalf or provide statistical and analytic information regarding the effectiveness of our marketing, such as Google, LinkedIn, Meta, Twitter, and Hubspot. If you have not opted-out, we allow these third-party companies to use device identifiers or cookies to collect certain information when you visit our Site which is then used to serve ads for our products or services when you visit our Site or other websites. These parties use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and limited PII (e.g., static IP address) during your visits to our Site in order to provide advertisements about our goods and services likely to be of greater interest to you.
Other Third Parties we use to help us run our business, such as website hosts and marketing agencies, or sponsors or partners that you have specifically requested to received additional information from through our Site.
For Law Enforcement, Safety, and Legal Processes we may also disclose any collected information, including PII, if: (1) the disclosure is necessary or useful to our provision of services; (2) we believe in good faith that disclosure is necessary to protect our rights, interests, or property; (3) we are acting in good faith to protect your safety or the safety of others, to investigate fraud, or to respond to a government request; (4) we believe in good faith the disclosure is required by law, such as to comply with a subpoena, search warrant, court order, or similar legal or administrative process; and (5) a third party purchases or otherwise acquires us or the Site, in which case your information will likely be among the assets transferred.
Categories of PII Disclosed for a Business Purpose
In the preceding twelve (12) months, we have disclosed the following categories of PII to third parties for a lawful business purpose: