A marketing program built to support the needs of BlueStar Customers.
Social Media Advertising
End customers need to know you before they can buy from you—we can help you achieve brand awareness.
Initiate a ProjectVideo Production
Case studies are demand generation gold—hire us to go on location to capture your end customer stories.
Let's Talk About ItTargeted Outbound
Leveraging account-based intent data to reach prospects with physical mailers and outbound calls.
Let's Talk About IteBook Lead Generation
Content that compels prospects and indicates buying potential—designed and promoted on your behalf—by BlueStar.
Learn MoreSocial Media & Search Advertising
Our veteran team of creatives and campaign managers will build a tailored campaign for your business and target the prospects that make sense for your company.
We have a variety of ad formats, targeting techniques, and other tricks of the trade we'll apply to your project so that your company gains traction in the areas where it matters most to your business.
- Facebook/Instagram
- Google Search & Display
Video Case Studies
Showing your tech in use with a real-life customer is one of the most powerful marketing assets on earth.
We'll send a two-person team on location to capture interviews and live footage of your solution in action. Then, we'll bring that footage home and create a professional and authentic story that will help prospects truly understand what your company does.
Team's We've Worked With
Targeted Outbound
We'll pull a list of accounts who have show digital buying signals for the products you sell.
Then, we'll design a multi-touch campaign to reach the buying committee within those organizations to get your company on their radar.
Outbound campaigns typically include some combination of: social ads, outbound calling, and direct mail.
eBook Lead Generation
Exchanging high-value content for contact information is a technique that works well to uncover potential buyers.
Although not the same as a sales meeting request, we've found ebook lead generation as a reliable way to get close to prospects early in their research process.
We'll work with you to identify a target market, our team will write and design the eBook asset, and we'll find the best channels to get the content in front of your ideal customers.
How We Work (The Process)
Figuring Out What To Do
Assumptions are the enemy of good marketing. We'll get together and talk about your business and discuss what outcome we're trying to achieve. We also like to get a feel for what kind of marketing you've done in the past.
We'll discuss who we're trying to reach and our best options for getting in front of them, what our creative messages and offers should be, and what we need to build to make the campaign happen.
Putting in the Work
This is the phase where the Demand Lab creative team will write the scripts, design the ads, and building the landing pages that are needed to turn marketing ideas into reality.
We offer a wide variety of options, but in general, the production and preparation phase of your project will take between 2-3 weeks.
Going Live
With everything created and approved, we'll have one final meeting to clarify exactly what's happening.
We'll look at the approved ads/scripts/landing pages, confirm timing for launch, and ensure everyone is clear on roles, responsibilities, and the reporting cadence.
Project Pricing
Get an idea of what you can expect to spend for the various marketing services we offer.
Project | Duration | Cost |
---|---|---|
Facebook Advertising |
10 Days to 120 Days |
Starting at $570 up to $7,000 |
LinkedIn Advertising |
10 Days to 120 Days |
Starting at $845 up to $10,200 |
Appware eBook Lead Generation |
1-5 Months |
Starting at $7k up to 15k |
Intent-Based Telemarketing |
2 months |
Starting at $2,590 (1,000 contacts) |
Direct Mailers |
N/A |
Starting at $1,575 (1,000 contacts) |
Outdoor Billboards |
TBD |
Variable based on market and duration |
Google Advertising |
15 Days to 60 Days |
Starting at $1,800 up to $6,300 |
Video Case Studies |
N/A |
$6,500 base cost + travel expenses |
Design & Branding |
N/A |
$1,700 (logo only) up to $2,200 |
Animated Videos |
N/A |
Starting at $1,200 up to $2,400 |