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Our Valued Suppliers

BlueStar stocks, markets, and ships the top equipment manufacturers in rugged mobile computing, scanning, barcode, label, and receipt printer, self-service, digital signage, RFID, and edge compute.

Partner Programs

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A marketing program built to support the needs of BlueStar Customers.

Social Media Advertising

End customers need to know you before they can buy from you—we can help you achieve brand awareness.

Initiate a Project
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Video Production

Case studies are demand generation gold—hire us to go on location to capture your end customer stories.

Let's Talk About It
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Targeted Outbound

Leveraging account-based intent data to reach prospects with physical mailers and outbound calls.

Let's Talk About It
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eBook Lead Generation

Content that compels prospects and indicates buying potential—designed and promoted on your behalf—by BlueStar.

Learn More
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Social Media & Search Advertising

Our veteran team of creatives and campaign managers will build a tailored campaign for your business and target the prospects that make sense for your company.

We have a variety of ad formats, targeting techniques, and other tricks of the trade we'll apply to your project so that your company gains traction in the areas where it matters most to your business.

  • Facebook/Instagram
  • LinkedIn
  • Google Search & Display
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Video Case Studies

Showing your tech in use with a real-life customer is one of the most powerful marketing assets on earth.

We'll send a two-person team on location to capture interviews and live footage of your solution in action. Then, we'll bring that footage home and create a professional and authentic story that will help prospects truly understand what your company does.

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Team's We've Worked With

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Targeted Outbound

We'll pull a list of accounts who have show digital buying signals for the products you sell.

Then, we'll design a multi-touch campaign to reach the buying committee within those organizations to get your company on their radar.

Outbound campaigns typically include some combination of: social ads, outbound calling, and direct mail.

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eBook Lead Generation

Exchanging high-value content for contact information is a technique that works well to uncover potential buyers.

Although not the same as a sales meeting request, we've found ebook lead generation as a reliable way to get close to prospects early in their research process.

We'll work with you to identify a target market, our team will write and design the eBook asset, and we'll find the best channels to get the content in front of your ideal customers.

How We Work (The Process)

Figuring Out What To Do

Assumptions are the enemy of good marketing. We'll get together and talk about your business and discuss what outcome we're trying to achieve. We also like to get a feel for what kind of marketing you've done in the past.

We'll discuss who we're trying to reach and our best options for getting in front of them, what our creative messages and offers should be, and what we need to build to make the campaign happen.

Putting in the Work

This is the phase where the Demand Lab creative team will write the scripts, design the ads, and building the landing pages that are needed to turn marketing ideas into reality.

We offer a wide variety of options, but in general, the production and preparation phase of your project will take between 2-3 weeks.

Going Live

With everything created and approved, we'll have one final meeting to clarify exactly what's happening.

We'll look at the approved ads/scripts/landing pages, confirm timing for launch, and ensure everyone is clear on roles, responsibilities, and the reporting cadence.

Project Pricing

Get an idea of what you can expect to spend for the various marketing services we offer.

Project Duration Cost
Facebook Advertising
10 Days to 120 Days
Starting at $570 up to $7,000
LinkedIn Advertising
10 Days to 120 Days
Starting at $845 up to $10,200
Appware eBook Lead Generation
1-5 Months
Starting at $7k up to 15k
Intent-Based Telemarketing
2 months
Starting at $2,590 (1,000 contacts)
Direct Mailers
N/A
Starting at $1,575 (1,000 contacts)
Outdoor Billboards
TBD
Variable based on market and duration
Google Advertising
15 Days to 60 Days
Starting at $1,800 up to $6,300
Video Case Studies
N/A
$6,500 base cost + travel expenses
Design & Branding
N/A
$1,700  (logo only) up to $2,200
Animated Videos
N/A
Starting at $1,200 up to $2,400

View the Demand Lab Services Menu

Let's Get to Work

Let's book a discovery call to determine if Demand Lab's VARCOM program is a good fit for your business.