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Our Valued Partners

BlueStar's diverse portfolio offers unparalleled access to premium products and services that drive business growth and success. From state-of-the-art hardware to advanced software solutions, our portfolio is designed to empower businesses with the tools they need to thrive in today's competitive landscape.

Industry Insights

Our vertical-based content focuses on different industry technologies, solutions, and insights. 

Value-Added Services

A true VAD offers top-notch pick, pack and ship services, and provides programs and services that add value to the distributed products that increase their value or worth.

The BlueStar Difference

Programs

Value-Added Services

The BlueStar Difference.

BlueStar is a true Value-added distributor committed to delivering excellence in every aspect of our operations.

Our top-notch pick, pack, and ship services ensure that products are handled with the utmost care and efficiency, guaranteeing timely and accurate deliveries. Beyond logistics, BlueStar distinguishes itself by offering a suite of programs and services designed to enhance the value and worth of the distributed products. Our comprehensive value-added services include specialized technical support, marketing assistance, and tailored configuration options, all aimed at empowering our partners to achieve greater success. With BlueStar, you gain more than just a distributor—you gain a strategic partner dedicated to driving your business forward.

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Value-Added Services

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The BlueStar Difference

Discover how BlueStar EMEA supports business growth with a range of solutions, from logistics and marketing to global delivery, solutions configuration, local support, and our eCommerce platform.

Ask Blue Podcast | with Maurice Van Rijn

BlueStar EMEA offers comprehensive solutions to help partners grow their businesses, including logistics, marketing, global delivery, solutions configuration, local support, and an eCommerce platform. Hear Maurice Van Rijn and Francisco Antona share BlueStar’s EMEA journey and discover how we can support your growth!

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Custom Configuration

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Unique Service Solutions

Our Value-Add Service (VAS) Team is a fundamental part of our value-added offering. Outsourcing the always irregular demand of staging & configuration is an intelligent way of increasing the speed of delivery, customer satisfaction, efficiency, and lowering your cost.

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e-Commerce

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Ordering Made Easy

Save time and increase efficiency by using our quick and convenient e-commerce portal. Our BlueStore e-commerce platform allows our customers to manage their business at all levels with BlueStar EMEA.

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Grow Your Business

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Local Support

BlueStar boasts skilled local teams across Europe, knowledgeable in various hardware/software brands. Our BDMs specialize in vertical markets, supporting growth plans. With 110+ sales team members, 24 offices, and multilingual support, we're equipped to assist projects globally, making us an ideal partner.

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Strategic Partnerships

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Complete Solutions

BlueStar’s TEConnect program selects software vendors for seamless partnerships, merging market-leading software with our hardware for innovative solutions. It fosters non-competitive collaborations, enabling resellers to connect with ISVs known for leading-edge solutions, trade-only focus, and proven compatibility with BlueStar hardware, ideal for key vertical markets.

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GlobalCare

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Global Care

Global Services & Solutions

Our unique GlobalCare program allows our resellers to support their business around the globe. Whether you need to ship products across the globe, find a partner in another country, or require support in another language, BlueStar can help. 

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Transport & Logistics

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Logistics Excellence

BlueStar provides a best-in-class logistics experience. Transport and Logistics operations are the core of our business. We strive to ensure end-to-end visibility at every order stage and across multiple suppliers.

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Brand Authority

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Content Marketing

BlueStar helps drive brand or solution awareness, directly or thru our extensive reseller network. Appware Solutions (AWS) is an end-user demand generation tool for software-led solutions that helps businesses set themselves apart in their marketplace by producing helpful and engaging content.  

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Google Android Competence Centre

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Moving to Android?

BlueStar is a Google Android Competence Centre. We can offer professional services over the Android platform by providing the fastest link between your company and all the Android Enterprise Solutions.

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Digital Connection

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Take the Digital Journey

Transform your business and become more digitally connected with BlueStar. BlueStar’s range of e-tools will save you time and money by improving the efficiencies of your teams working with BlueStar.

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Partner with BlueStar for Unparalleled Distribution

As a trusted distributor, BlueStar is committed to providing resellers with the latest and most innovative technology solutions. By partnering with us, you gain access to cutting-edge technology solutions, empowering your customers with the tools they need to succeed. Here's why you should choose BlueStar as your distribution partner:

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With years of experience in the industry, BlueStar has deep knowledge and understanding of the technology landscape. Our team of experts is ready to help you find the right solutions for your customer's specific needs.

BlueStar offers comprehensive support throughout the entire sales process. From pre-sales consultations to technical support, we ensure that you have the resources and guidance necessary to deliver exceptional service to your customers.

BlueStar offers a wide range of complementary products from leading manufacturers. This allows you to provide your customers with a complete solution that meets their unique requirements.

BlueStar goes beyond product distribution. We offer value-added services such as customization, configuration, and logistics support to ensure a seamless experience for you and your customers.

By partnering with BlueStar, you become part of a thriving network of resellers and industry experts. Benefit from networking opportunities, educational resources, and collaborative initiatives that will drive your business forward.